Find out who we are 
 and what we stand 

Who are Lightbulb Moment?

Specialising in developing the virtual classroom and webinar design and delivery skills, Lightbulb Moment Limited was founded by our Director, Jo Cook. 

Jo has over 20 years experience in L&D roles in a variety of sectors and organisations. The journey of helping people to improve their training led her to live online learning in 2013.

Jo was immediately excited at the potential she saw in live online learning. With a strong background in IT she knew it would help shape the future of the learning industry and business' approach to staff development.

In 2017 Jo brought Mike into the company as Business Operations Manager to help expand our training solutions. 

Jo the expert

Jo is an influential voice when it comes not only to virtual classrooms and webinars, but also developing learning solutions for businesses. As Deputy Editor of Training Journal magazine Jo hosts monthly live webinar discussions with guest speakers covering a wide range of learning topics.


You will often find Jo speaking at conferences such as the Online Educa Berlin or Learning Technologies, along with many other events across Europe.  


She has been an expert guest on Learning Now TV and a variety of podcasts, interviewed and written for many industry websites, guest hosted TLD Cast and featured in many industry lists of influencers. 

Being recognised by the industry, Jo is featured as one of:

  • The Euromoney Learning Solutions Powerlist 100 of the most influential businesses, publications and individuals discussing L&D, HR and company culture, from 2017 onwards

  • eLearning Industry 2017 Gold List and 2018 Corporate eLearning Movers and Shakers List

  • The Top 20 Learning and Development Value Tweeters list from Ajay Pangarkar

  • GoodPractice list of "Who to follow on Twitter to help L&D practitioners get started"

How we do things

"Fantastic, very lively, enthused and engaging*" that's what our attendees say about the hands-on training experience they get from Jo. Modelling best practice for others to adapt to their own delivery and shares her L&D passion generously. 

Your attendees don't just get an information dump about what to do whilst live online, they get to experience quality discussions and activities that they can then put into their own designs. 

All training programmes have been developed with well-researched training techniques and incorporate modern L&D thinking. 

*Luke Russell, Student iQ

Our values

We help your people to help others. Designing our training programmes to focus on people's learning experiences gives us great pride. 

We believe that engaging experiences, sharing knowledge and open discussion promotes some of the best learning available and we thrive on enabling people to see all this in the virtual classroom. 

Learning together, constantly developing our skills and keeping up to date with learning and business changes are imperative. Our free community means everyone can develop themselves in a friendly environment. 


Client testimonials

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© 2020 Lightbulb Moment Limited

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Lightbulb Moment Limited
Company Number: 9279091  
VAT NO: 329490284

Registered Office Address
Unit B1F, Fairoaks Airport, Chobham, Surrey
GU24 8HU, England